Forest Park Police Department Unveils New Logo, Seal

FOREST PARK, Ga. — July 19, 2023 — A new look is coming to the Forest Park Police Department after city officials unveiled a revamped logo and seal in an effort to enhance the overall awareness of police services and communication with constituents.

Designed by Marc Norsworthy & Co, the upgraded branding includes modern design elements that coincide with the city's current color and font standards for consistency. Both the logo and seal also incorporate the three stars that represent the department's existing commitment to "SERVICE, INTEGRITY and RESPECT" through quality policing.

"Our goal was to ensure that the graphics used illustrated the city's ongoing dedication to providing high-quality, professional service – especially as it relates to public safety," said City Manager Ricky L. Clark, Jr. "Having the new logo and seal is yet another great way to boost employee morale, recruit top-tier talent and establish positive relationships between our officers and residents."

The new logo and seal will be present on personnel uniforms, city-owned patrol vehicles and throughout the police department's office headquarters, located at 320 Cash Memorial Blvd. City officials plan to use asset forfeiture funds to complete a total rebranding of the department, saving the taxpayers approximately $40,000.

"Strong branding is extremely necessary when it comes to establishing any law enforcement agency as credible, reliable and – above all – trustworthy. This is just the first of many initiatives to come that will showcase our department and the positive direction we are headed," said Forest Park Police Chief Brandon Criss.

To learn more about the Forest Park Police Department, visit www.forestparkga.gov/police.

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